A BURGER SO DANGEROUSLY GOOD IT'S CRIMINAL.
Mr. Hamburger is a Huntsville staple and is commonly associated with the town's "prison city" moniker. The rebrand aimed to bring a playful twist to Mr. Hamburger, with 1950s-styled imagery and story-telling elements to appeal to a younger demographic. Simultaneously, with the playful rebrand, the storytelling nature extends to Huntsville's reputation and history.