THE RICE BOX
NEO-CHINESE TAKEOUT WITH AN APPETITE FOR POP-CULTURE & NEON.
The Rice Box rebrand aimed at a younger demographic with the appeal of a nightlife aesthetic commonly found
in films such as Bladerunner. The exterior is further enhanced with a mural of a pop culture reference, Godzilla vs. Kong to entice the viewer and add to the atmosphere of the restaurant. Along with the rebrand, a new menu was conceived for better ease of use.